Vinitha came to us with a vision but no infrastructure. There was no website, no social media presence, no brand identity — just a product and a gap in the market. We built this brand entirely from scratch, identifying a deeply underserved audience: plus-size women who had been ignored by mainstream fashion marketing.
Month-by-month growth
The strategy behind it
Built a clean, fast, mobile-optimised website with a simplified checkout — designed to remove every possible drop-off point before the first rupee was spent on ads.
Created visual content featuring real plus-size models to build authentic trust — showing the audience that this brand truly understood and celebrated them.
Partnered with relevant influencers to build social proof and credibility before scaling paid media — ensuring ads landed on a warm, trusting audience.
Scaled ad budgets only after validating creatives with data — no wasted spend in Month 1. This disciplined approach made Month 2's 9x ROAS possible.
Top performing regions
From zero to ₹8.5L in 90 days — without a single shortcut. The RASA Framework gave us the roadmap: validate before scaling, build trust before spending, and let data — not gut feel — drive every decision. Plus Size Kurti is proof that with the right system, a brand can be built profitably from day one.