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Case Study — Premium Women's Clothing

SBS Jaipur

Founder: Sunita Sharma · Category: Premium Women's Clothing · Timeline: 3 Months

SBS Jaipur was spending ₹2 lakhs/month on ads but barely staying afloat. After accounting for packaging, RTO, delivery, and making costs, the brand was operating at a loss despite achieving ₹6–7L in monthly sales. The core issues: a leaky website with no smooth checkout, almost zero creative testing on Meta, and no system to scale profitably.

Monthly ad spend₹2,00,000
Monthly revenue₹6–7 Lakhs
ROAS3 – 3.5x
ProfitabilityIn loss
Instagram followingMinimal
Monthly ad spend₹1,20,000
Monthly revenue₹15 Lakhs
ROAS15x avg (20x peak)
ProfitabilityHighly profitable
Instagram following+32,000 followers
15x
Average ROAS achieved
₹15L
Monthly revenue in 90 days
32K
New followers in 3 months
40%
Less ad spend, more results

How we did it

1
Founder personal brand building

We positioned Sunita Sharma as the face of SBS Jaipur — creating consistent, story-driven content across Instagram and Facebook that connected emotionally with women buyers. Result: 32,000 new followers in 3 months, building a loyal audience that converts.

2
Aggressive creative testing on Meta

We tested 20+ creatives every month and identified 5 hero creatives that consistently outperformed. Some individual creatives delivered a 20x ROAS — a stark contrast to the brand's previous near-zero testing approach.

3
Website & checkout optimisation

We plugged the website leakages, streamlined the payment checkout process, and eliminated friction points that were silently killing conversions — turning existing traffic into actual revenue.

4
Bundle offers to increase AOV

We introduced strategic bundle offers that increased the Average Order Value, making every ad rupee work harder and improving profitability per transaction.

5
AI integration & chatbot automation

We automated all key business processes using AI integrations and highly trained chatbots — reducing operational load, improving response time, and creating a seamless post-purchase experience.

Powered by the RASA Framework

Every result above was achieved using our proprietary RASA Framework — a system built specifically to make D2C brands profitable at scale through Brand Intelligence, AI Nurturing, Engagement Ecosystem, Experience Automation, and Trust Building. SBS Jaipur is proof that with the right system, you don't need to spend more to earn more.

“We went from barely breaking even to scaling 15 Lakhs a month — and spending less on ads than before. The results felt unreal at first.”

— Sunita Sharma, Founder, SBS Jaipur